Aave Labs says it will end the “umbrella brand” Avara in the company’s latest move to refocus on decentralized finance and simplify its brand.

Aave founder and CEO Stani Kuleshov posted to X on Tuesday that Avara, a company with ventures including the family cryptocurrency wallet and formerly social media platform Lens, is “no longer in demand as we move forward with bringing Aave to the masses.”

Apple’s iOS-based family cryptocurrency wallet was also discontinued as the team “learned that onboarding millions of users required purpose-built experiences, such as savings, rather than generic, open wallet experiences,” Kuleshov said.

The move marks Aave’s latest effort to refocus on products like its main lending protocol. The project handed over management of Lens to Mask Network last month, with Kulechov saying Aave’s role in the protocol will be reduced to an advisory role so it can focus on DeFi.

Kuleshov said in his latest post that Aave is “now united as one team of world-class designers, engineers, and smart contract experts, committed to one mission: bringing decentralized finance to everyone.”

All future projects within Aave Labs

“All current and future products, including the Aave App, Aave Pro, and Aave Kit, will operate under Aave Labs” to simplify the brand, Avara said in a blog post.

She added that accounts linked to family wallets “will continue as core infrastructure within Aave Labs’ products,” but the iOS app will be retired over the next year.

No new users will be joining the app from April 1, and existing users can continue to use the app until April 1, 2027, and will continue to have full access to their funds on the Aave website.

Related to: There is no trust in DeFi without proper risk management

Aave is the largest DeFi protocol with a total value locked at $30 billion, nearly $9 billion more than the next largest project, the Lido Protocol, which has $21.7 billion locked, according to DefiLlama.