The pets are very popular but expensive to take care of them, often they are told. Pet ownership grows in popularity. So FTSE 250 firm Pet at home (LSE: Pets) can seem a clear way to try to take advantage of this long -term trend as an investor.

But things are not always simple in the stock market. Just because the field of commercial activity appears to be promising does not necessarily mean that all the companies that work will work well.

The pets at home witnessed the share price of 26 % during the past year. 56 % has now been deducted at an altitude of 2021, when Labrador lovers who were closed were carefully raising their comrades.

This means that FTSE 250 is now trading a price rate of 12, which does not look very high. It also provides 5.8 % profit dividends, much higher than an average of 3.3 % for FTSE 250.

Can this be a class to look?

A strong brand, continuous growth opportunities

Let’s start with the basics of work. The market is large and looks profitable. Last year, pets at home had 8 % before the tax. This was an improvement from the previous year and it is very appropriate, in my opinion.

The revenues were mainly fixed, but at a price of 1.5 billion pounds, it was large enough to take advantage of the savings of size. The retailer includes more than 8 million members of the pet club.

With a strong brand and a large base of customers who continue to return, I think pets at home have attractive business.

Low revenue on the partial sale side of the work did not care. This can indicate the ongoing risks to increasing digital competition. But it was compensated due to the growth of strong revenues in the work of the company’s veterinarian. It is a field that I think can help fuel long -term growth.

I also see that Vet Business has more price strength than retail, as there is usually a lower and more urgent price transparency when purchasing more veterinarian services than a group of cat food, for example.

The total debt of 342 million pounds must be conveniently capable of the company with a market value of 1 billion pounds, and I think.

What happens here?

It seems that there is a lot that you like about FTSE 250, so why have you lost more than a quarter of its value in only 12 months?

In her latest commercial statement, business referred to “The wrong market wallpaper with the lack of growth of the retail market for petsRetail sales continued to decline on an annual basis in the last quarter, with the growth of the veterinarian services.

In the current economic climate, I see a risk that pet owners reduce spending on their pets. Perhaps by switching to less expensive alternatives to some products.

But the basic needs will remain unchanged and I think that many pet owners will pay for the services of the veterinarian even in the weak economy. So I am still confident of expectations as a long -term investor.

I think the FTSE 250 share is at an attractive price, and perhaps a long -term deal and I see it is one for investors to consider it.