In some respects, many have not changed recently JD SPORTS (LSE: JD). A series of warnings of profits has decreased over the past few years, badly, the investor confidence, and the JD’s sports stock price – over 2 pounds in 2021 – decreased to 61 pixels over the past 12 months. It is still sold for pennies, although it is close to the level of pounds.

On the other hand, I think things may change when it comes to evaluating the company.

A commercial update was well received well, despite a decrease in sales such as similar sales in three of the four geographical trading areas of the company, which represents 96 % of retail sales.

This looks strange. But I think there may be a good reason for that – and it may help pay the price of JD SPORTS sharply over the next year.

Do not sweat little things! Look at the big vision …

In essence, the JD SPORTS administration has had a clear, simple and consistent message over the past two years.

Something like that. We will add a lot of new stores by building some competitors. This will require a lot of capital spending, eating in our profit and previously a large cashme. But it will give us a great scope, and to lead revenue. We can use this as a basis for the development of profits in the long run, thanks to the savings of size.

Even if this vision may come now to pass it.

Yes, the revenues of the first half decreased by 2.5 % on a Like basis. But all of these openings and acquisitions mean that organic The growth of sales in the first half was 2.6 %.

This may sound like a small beer, but look at this.

The sales revenues came in the first half, with an amount of 5.9 billion pounds. Five years ago, they were less than half of that, at a price of 2.5 billion pounds. During the past five years, in the meantime, the price of JD SPORTS has decreased by 33 %.

What about profits, though?

So far, so good.

What about the cost of all this expansion, though? I think the company is now reaping the rewards, as it finishes spending. This should mean changing the step in revenue for five years – and now we hope profits.

Noting the potential impact of the uninterrupted American tariff, JD SPORTS said this week in which profit is expected before taxes and the amendment of the elements for the whole year to match the market expectations of 852 million pounds to 915 million pounds.

Compare this with the market value of the company of 4.7 billion pounds. On this basis, I see that the company is with a global imprint, a large customer base and a business model installed as a less than its value.

I think what was hindering the price of JD SPORTS shares is doubts that the large spending for recent years was worth it, along with doubts about the administration’s ability to achieve multiple profit warnings.

The latest update can help provide reassurance in both points. This is likely to determine the scene for investors to reassess the long -term growth story and stock price.

I plan to play on my sports shares at the present time.