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• NIKE is the world’s leading sports shoes and clothes-although they are currently facing some of the challenges that the self is caused.
• Sales decreased by 12 % in the fourth quarter with the total margin decreased by 440 basis points to 40.3 % due to the high discounts with the company’s work through excess stock. The company will continue to liquidate the excess inventory over the next two quarters, and there should be a large excess discount by the end of the first half in the 26th fiscal year.
• Wonderfully, the company is speeding up the innovation of products and witnesses some momentum – including in running, as the company has left competitors in recent years. Nike Running has grown in high number for the quarter led Fomo 18 Running shoes.
• The company says Focus on returning to the growth of sustainable organic sales.. If the growth of the company’s sales is improved along with the best inventory management, then the total margins should start to rise.
• Nike’s A Marketing Machine and the new CEO Eliott Hill has begun to present it “Bold and innovative products that distinguish us in the market” Re -call with customers. We believe that the advantages of products and investments in marketing may see that they belong to the market share.