My First Bitcoin (MFB) has announced its rebranding to begin a new chapter in its independent BTC education initiative. The organization shared important changes in its mission approach as part of its global transformation strategy.
From El Salvador to the world
Non-profit organization My First Bitcoin has announced its official transition from providing BTC education and support locally to providing tools and resources to educators around the world.
MFB, also known as Mi Primer Bitcoin, was founded in El Salvador in 2021 and focuses on independent BTC education through various programs. In early 2022, the organization launched the Bitcoin (BTC) Diploma Program to facilitate education on multiple Bitcoin-related topics, including fiat money, the history of Bitcoin, and the challenges of various aspects of the leading cryptocurrency.
The program has reportedly reached more than 27,000 students over the past few years, most of them in El Salvador. Meanwhile, the 2023 workbook has been translated into 23 languages and taught independently from South America to Asia.
Now, MFB has revealed that it seeks to continue its project with a global approach. The organization shared that it is retiring its local name, Mi Primer Bitcoin, and officially rebranding to the English version.
In addition, the team has been restructured with new roles and managers. As part of this transformation, the organization will also close its physical office in El Salvador and move to a fully remote, globally distributed structure.
“Our ambition has always been to change the world, but we had to start with one student, then one city, then one nation, and now we are ready to take the potential impact from 6 million people to 8 billion,” said John Dennehy, founder of MFB.
The first new focus on Bitcoin
Despite this shift, MFB emphasized that it will remain steadfast in its mission. Dennehy noted the big jump in the organization's mission, adding that they “will focus on empowering teachers and projects everywhere, rather than trying to do it ourselves.”
The new focus seeks to educate educators, “and create tools, systems, and guidance for everyone who wants to start their own Bitcoin education initiatives: circular economies, meetups, and community builders.”
According to the announcement, the team will move to a “more facilitative role” and redouble its efforts in “building and improving new and existing curriculum for all audiences.”
MFB shared that it will step back from its weekly and monthly meetings in El Salvador, which will now be owned and operated by a group of local ventures. Furthermore, the organization revealed that the public schools program in El Salvador has ended.
In 2023, the non-profit organization began collaborating with El Salvador's Ministry of Education to promote adoption and financial empowerment locally, with the goal of introducing the BTC diploma curriculum to the country's public education system in 2024.
Finally, the organization will make expanding its network of independent Bitcoin guru nodes a focal point of the new approach. The Node Network was launched in 2023, with the aim of providing a space for people to join the MFB mission. The self-managed network spans more than 70 projects from 38 countries.
“We want to help others start and achieve success in their own communities, and then connect everyone together to create a global movement,” the MFB founder concluded.

BTC trades at $101,238 in the one-week chart. Source: BTCUSDT on TradingView
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